This video was created in response to COVID-19!

A primary school is not the first client that springs to mind when you mention ‘promotional videos’.

With parents deciding only to visit the best schools on their list, I thought that a heart-warming website video would capture the essence of the school and set it apart from the others in the area, where you can only view pictures of classrooms.

Hollywell weren’t set on any idea, but had chosen a filming date that was plentiful in activities and I was asked to simply turn up and film some b-roll.

I ended up shooting the entire video in one day, as there were so many activities taking place at once!

Primary schools in the UK are still extremely underfunded, contrasting the importance of educating young minds. With little budget left for promoting the school, I knew this video had to transform their website, wow parents and allow them to imagine their children at Hollywell.

A piece of advice for aspiring filmmakers:

When shooting interview based videos, make sure to gather some b-roll first. You should always have questions prepared, but sometimes the best answers come from describing something you’ve taken an interest in whilst filming. Perhaps you’ve got that perfect shot to end the film. Ask your interviewee a question that relates to the shot!