1,000,000+ Instagram
Views For Stonehouse
| Client | Stonehouse Restaurants |
| Brief | Travel to three Stonehouse restaurants with local influencers and their friends to create three vertical Christmas themed socials + a hero advert that combines the best shots of all three. The theme: “Merry moments at Stonehouse.” |
| Twist | I changed the brief format from planned shots and voiceover scripts to real meals and fun interviews. Influencers are comfortable Infront of camera. Letting them enjoy a real experience helped create real “merry moments.” |
| Result | The ad campaign (boosted videos) achieved nearly 1,000,000 views on Instagram alone. |
3
Locations
3
Influencer Groups
3
Days Filming
4
Social Ads
Dream Duo
My super talented friend Brady (from Brady’s Board) and I were asked to create some Christmas themed shortform content for Stonehouse’s socials.
We often work together on projects that require multiple cameras and creative eyes – we both love getting creative on the day. Spontaneous ideas and helping people smile on camera is what we do best.
Planning
Our idea was simple, wholesome and effective: Film the night out, interview after and create some festive videos.
Storyboarding and scriptwriting is a service I offer, but in this case not necessary! Interview questions were planned and menu items were pre-thought-out to cover all that Stonehouse had to offer.
Filming
From boys in Essex to girls in Hull and families in Norwich, we set off up and down the country to film influencers enjoying food & drink at their local Stonehouse.
Editing
Alongside three social edits, I cut a hero ad combining all three that acted as Stonehouse’s main Christmas menu advert.
